Journal for Geometry and Graphics, Vol. 2, No. 2, pp. 133 - 139 (1998)

Geometric Prerequisites for the Creation and Aesthetization of Trademark Shapes in Graphic Design

V. Y. Mikhailenko, M. I. Yakovlev

Kyiv State Technic University for Building and Architecture
Vozdukhoflotsky ave. 31, Kyiv 252037, Ukraine

Abstract: In graphic design the creation of trademark shapes has gained specific importance. These identifying symbols for products or companies should integrate features like emotional imagery, logic-motivated originality, simplicity, structural clarity and ease of visual perception. This paper focusses on the geometric prerequisites for these compositions and presents examples of geometrically remarkable designs.

Classification (MSC2000): 51N20

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