Journal of Applied Mathematics and Decision Sciences
Volume 2008 (2008), Article ID 825156, 7 pages
Research Article

Mathematical Formulation of Relationship between Applied Marketing Effort and Potential Ability of Determining Market Share

Mokhtar M. Metwally

School of Economics and Finance, University of Western Sydney, Sydney, NSW 1797, Australia

Received 28 October 2007; Revised 23 December 2007; Accepted 10 March 2008

Academic Editor: Jack Penm

Copyright © 2008 Mokhtar M. Metwally. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.


The aim of this paper is to formulate the mathematical relationship between firms potential ability and their applied efforts to attract the body of unattached customers. A method is devised in this paper by which management techniques imposed by a particular firm can evaluate its market share. This paper demonstrates the relationship between the applied marketing effort of management and the potential ability of the firm in determining its market share. This paper also investigates the effect of a number of simultaneous marketing impulses on the movement of the body of unattached customers and hence on the size of the market share.